The Ice Bucket Challenge for ALS has been successful in many ways. Between July 29 and August 13, The ALS Association and its 38 chapters have received $5.7 million in donations compared to $1.2 million during the same time period last year. There has been 106,955 new donors to The Association.
"We have never seen anything like this in the history of the disease," said Barbara Newhouse, President and CEO of The ALS Association. "We couldn't be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative."
"Thanks to the Ice Bucket Challenge, we realize how many more people are invested in the ALS cause," said Newhouse. "The Association is committed to the very highest standards of donor stewardship and transparency. We look forward to communicating with and informing all of our donors and the general public about how we're putting these donations to work."
There has been many celebrities in the music, sports and political fields that have participated such as
Ethel Kennedy, Justin Timberlake and Baltimore Ravens' own Torrey Smith. But then Gov. Chris Christie challenged Mark Zuckerberg and the geeks joined the fun. Zuckerberg did the challenge who then challenged Bill Gates, Sheryl Sandberg and Netflix's Reed Hastings next. The latter two posted that they did it with Sandberg then challenging Melinda Gates. UPDATE: Bill Gates did do the challenge (and donated). It just took a little longer because he wanted to design a better ice bucket dumper. See video on his Facebook page.
Now businesses are helping with this event. Cumberland Farms, convenience and gasoline retailer, today announced that the company will be donating 20 cents from every bag of ice purchased to the ALS Association from now through Labor Day. The company is nominating its customers to #StrikeOutALS by purchasing ice to take part in the Ice Bucket Challenge to raise awareness and funds for the ALS Association. All of the brand's nearly 600 stores will be participating in the fundraiser.
But I think this could get even bigger, geek-wise. There should be a super hero ice bucket challenge between Marvel Comics and DC Comics. There are some that should not do it. There would be no challenge to have Aquaman dump water even ice water over his head. And I think that The Human Torch should deffinately stay away from any water. From there we can travel to Star Wars and have Darth Vader, Luke Skywalker and Yoda do the challenge. They could then challege Captains Kirk, Piccard and Janeway.
The history of this challenge is that Pete Frates is the 29-year-old former Boston College outfielder behind the #IceBucketChallenge to #StrikeOutALS . Frates was diagnosed with Amyotrophic Lateral Sclerosis in 2012, more commonly known as Lou Gehrig's Disease. To support Frates, friends and family created the Team Frate Train Facebook page . After that it's history. You can now find Ice Bucket Challenge in Wikipedia. To donate directly to Pete Frates campaign to #StrikeOutALS go to: http://petefrates.com/contribute.html
For more information about ALS, please visit www.alsa.org.