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More Ford electric vehicles coming to market in 2011 and 2012

This year Ford Motor Company has revealed three new electrified vehicles, giving consumers a tantalizing look at an electrified future.  At this year’s North American International Auto Show, Ford debuted the C-MAX Hybrid and C-MAX Energi plug-in hybrid.  A few weeks earlier, Ford unveiled the Focus Electric at the Consumer Electronics Show.

Global stragegy
These electrified models share Ford’s global C-car platform and will be built along with the redesigned Focus at Ford’s Michigan Assembly Plant.  European versions will be built in Ford’s plant in Valencia, Spain.  The new C-MAX is part of Ford’s global small vehicle strategy.  According to Ford, this strategy is intended to deliver at least 10 vehicles, and 2 million vehicles annually, from a single C-vehicle platform by 2012.

Focus Electric will launch in North America in late 2011 and is expected to deliver a mile-per-gallon equivalent better than GM’s Chevy Volt.  Focus Electric is designed to fully recharge in three to four hours using a 240 volt charger.  The MyFord mobile application will allow owners to monitor vehicle status using a smart phone. “Focus Electric is the flagship of our new family of electrified vehicles, showcasing our commitment to offer consumers choice when it comes to fuel-efficient or fuel-free vehicles,” said Derrick Kuzak, Ford group vice president for Global Product Development.

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C-MAX Hybrid will be launched in 2012 and uses Ford’s next-generation lithium-ion hybrid technology.  C-MAX hybrid utilizes Ford’s powersplit hybrid architecture which allows this vehicle to operate in all-electric mode at speeds greater than 47 mph.

C-MAX Energi will be introduced in 2012 and is designed to achieve a 500 mile range using the battery and a gasoline engine.  The C-MAX Energi will take advantage of Ford’s MyFord Touch technology that will enable the owner to configure vehicle information including fuel level and reserve battery power.  The C-MAX Energi will also use the MyFord mobile application.

Lithium-ion batteries
Ford’s hybrid/plug-in and all-electric vehicles will use advanced lithium-ion batteries.  According to Ford, these batteries are about 20 percent smaller and up to 50 percent lighter, compared to nickel-hydride batteries.

For an alternative view, read: How is buying a hybrid or an EV more risky than buying a used airplane? 

, Ford Examiner

Mike is a Detroit based automotive consultant and freelance writer. Mike worked for Ford Motor Company for ten years. Prior to joining Ford, Mike was a writer and creative director for Sandy Corporation, Detroit's top automotive marketing firm.

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