In big cities, food trucks are the norm; the mobile restaurants allow cuisine entrepreneurs to move their business where the customers are, instead of hoping that people visit their fixed location. The food truck business is so prominent in some cities that there can be both physical and legal battles for prime locations.
In smaller cities, surrounded by both rural and suburban settings, the push for this enterprising business is not as great, but the concept itself is still very workable. Imagine taking your thriving eatery business to a location where more patrons are. Have a great food idea, but lack the money to finance an additional location or expand a novel concept that is a great niche, then a food truck might just be your best friend. Two recent entries to the Lehigh Valley fit this mold exactly.
Flama Tropical, located at 821 Linden Street in Bethlehem, has a food truck parked at 18th and Union Boulevard, offering it normal Spanish fare. While the menu at the truck is the same as the restaurant, it does allow the business to extend it’s offering on its most popular item--Crazy Fries: French fries with a choice of pork, chicken, steak or ham meat, and smothered in ketchup and cheese.
Wings & Such, located at 1806 Stefko Boulevard, will now have a truck based out of the skate park in Southside Bethlehem. The specialty is still wings, but they also will offer burgers and hot dogs from this location.
The new entrants join the original food truck, Fat Boys House of BBQ, and later ventures such as Lehigh University’s Fud Truck, Sugar & Spice Pies and Trixie’s Treats on the Lehigh Valley food scene.
