The term "low information voter" is used to describe people who vote in American elections, but know little or nothing about the candidates who are running–with the exception of what they are told by the liberal media. The phrase became popular among conservatives following the 2008 presidential election and was widely used during the 2012 election between Barack Obama and his challenger, Mitt Romney. Although the term is often used humorously, or incorrectly referred to as a bias phrase, it is an accurate description of a specific type of individual. Even though some people are insulted by the term, this segment of the population is not helping to ensure that the best candidates are elected to government office.
The impact of politically illiterate voters
Low information voters are individuals who have little understanding or interest in political affairs, do not stay abreast of current events, and typically cannot name any major political figures or refer to national events with any type of competence. However, they vote anyway on this limited base of knowledge. Such individuals can certainly be from any political party, but Democratic "outreach" to this type of voter hit new highs in 2008 and 2012. Targeting such individuals in 2008 led to a substantial victory for Barack Obama. It also helped to secure his re-election in 2012.
In 2012 ,the Pew Research Center found that among the voting age public, 31 percent did not know that Joe Biden was Vice-President and 35 percent could not name their state's Governor. In a similar survey conducted in 2008, approximately 80 percent of those in the aforementioned category could not name the Secretary of Defense, and more than 50 percent did not know that the Speaker of the House at that time was Nancy Pelosi. Only 15 percent knew that Harry Reid was the Senate Majority leader.
Rise of the low information voter
As one may suspect, low information voters have always been around. However, the presidential elections held in 2008 and 2012 saw this segment of the population targeted excessively by Democrats and the liberal mainstream media. The Democrats positioned their candidate as a "celebrity" more than a politician, resulting in very little interest among the politically illiterate with regard to who Barack Obama was, his accomplishments, and any positions he held. Rather, the campaign primarily focused on his race, building up his image the way Hollywood press agents build up the image of the celebrities for whom they work. Undoubtedly, the undignified bump and grind in which the president participated with Ellen DeGeneres on her talk show won him quite a few votes. However, does dancing demonstrate that you have the ability to successfully run the country? Nevertheless, many low information voters thought it was "cool," and sadly, that is all it took to get their vote.
Through the eyes of the young
Although there are levelheaded young people in this country, those who are not yet old enough to have a wealth of life experience are far more likely to view the world through rose colored glasses. Therefore, candidates who talk about "equality," "fairness," and promise to make the world a warmer, fuzzier place in which to live have strong appeal to young voters, who are usually Democrats. Unfortunately, such individuals have not yet lived long enough to realize that the world will never be "fair," regardless of how many flowery speeches are made by political candidates.
In both 2008 and 2012, Democrats knew they had a mortal lock on liberal voters, but also pursued ways to turn out those who were not likely to vote: the low information voters. By producing a celebrity for such individuals, and making Mr. Obama "cool," many young voters turned out on election day who would not have otherwise bothered to take time off from texting, Twitter or the latest video games.
The Republican Party and the low information voter
In reality, the number of politically illiterate individuals likely outweigh those who are interested in politics, regularly watch news and stay abreast of current events . However, although the masses are less-informed, the GOP prefers policy over personality when it comes to campaign strategy, and typically shy away from going the "celebrity" route when promoting a candidate.
Unfortunately, with the dumbing down of America that is taking place in our schools and through the liberal media, winning on an appropriate platform may be an uphill climb. Fortunately, for whichever candidate who runs on the Republican ticket in 2016, America will almost certainly be ready for positive change, and will perhaps attempt to vote on the record of the candidate, rather than whether or not he or she is "sexy."