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Monster drinks investigation: Marketing Monster to kids, official probe begins

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A Monster drinks investigation is underway after company officials are being charged this week with marketing the strongly caffeinated energy drinks a bit too robustly to young kids. A joint probe began in Dec. 2013 in light of the health risk factors that Monster may pose and the “misbranding” of these beverages to minors. NewsMax offers the specifics on this important story for our U.S. youth this Wednesday, Jan. 15, 2014.

The Monster drinks investigation began with Monster Beverage Corp. finding itself under harsh scrutiny from city attorneys of both San Francisco and New York for wrongly marketing their energy drinks, containing sugar and caffeine, to children. The probe was initiated shortly before a California judge dismissed a Monster lawsuit that aimed to halt the investigation by attorney Dennis Herrera.

According to Herrera’s lawsuit, these Monster beverages pose a very serious health risk to kids and even adults, and charges the corporation of in fact violating California state law by opting to misbrand their products to minors. The official investigation dates back to 2012.

In a similar vein, attorney Eric Schneiderman of New York has given formal subpoenas to the company as part of the Monster drinks investigation, as well as other potentially high-caffeine, energy drink manufacturers. Herrera hopes that their combined probe will help make changes for public consumption and especially perceived marketing of these beverages.

"We are disappointed that Monster has remained defiant in marketing products to children," Herrera said. "We hope this effort will cause the company to correct its irresponsible marketing practices."

A spokesperson for Monster has announced that their energy drinks are in no way marketed to children, and are in fact not highly caffeinated, with a 16 oz. can holding less caffeine than that of a regular cup of coffee.

“Monster has sold more than 10 billion energy drinks worldwide over 11 years, Taylor added. On its cans, Monster says the beverage is not recommended for children, people sensitive to caffeine, pregnant women, or women who are nursing.”

The investigation by these state attorneys continues this week against Monster’s marketing practices. Do you feel that Monster and other energy drinks are indeed “misbranded” toward U.S. children who are unaware of its effects?



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