The Monster Energy logo will be strategically integrated throughout the Bellator live event experience, including inside the Bellator cage and on the ring girls' uniforms.
It was also announced that Quinton "Rampage" Jackson is now a sponsored Monster Athlete.
“When sponsorship opportunities arise like the Monster Energy alliance, fighter involvement is paramount,” Bellator Chairman and CEO Bjorn Rebney said. “Bellator’s talent connects with Monster’s brand identity and as this partnership continues to develop, you will see more Bellator fighters have the opportunity to be involved with the Monster Energy brand. This benefits our fighters both financially and from an exposure perspective. It really is a win-win for everyone involved.”
Bellator ring girl Mercedes Terrell was a Monster Energy Drink girl long before today's announcement. It's unclear how much her relationship with the brand had to do with the new partnership.
“Monster Energy is a global brand that will have great impact throughout all aspects of Bellator live events and programming as our official energy drink partner,” Rebney said. “Monster Energy is seamlessly connected to the male demographic that consumes Bellator on a weekly basis.
"The synergy in both brands is dynamic and our fans will experience a unified integration between Monster Energy and Bellator beginning on February 28th and over the coming year.”
Bellator's upcoming season kicks off on Feb. 28 at Mohegan Sun, with a stacked card that includes Jackson and "King Mo" Lawal.