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Monk fruit to the rescue of the troubled U.S. diet soda industry?

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Two words you might be hearing much more frequently in the future are “monk fruit,” according to Yahoo! on Dec. 23, 2013. Monk fruit, which can be described as an obscure type of melon that has been used for generations in Asia and around the world, is supposedly the key to rescuing the troubled diet soda industry.

According to Yahoo!, the arcane monk fruit once cultivated by Buddhist monks in China to sweeten things such as tea could give the sluggish diet soda industry a chance in winning back consumers who worry about artificial ingredients.

Despite the fact that the American Beverage Association says artificial sweeteners are safe for consumption, the debate over this still broils. As such, this has left soft drink makers desperate to find alternatives to these artificial sweeteners, seeking a natural product with great taste and no calorie- also dubbed the miracle ingredient. And many believe this fuzzy green monk fruit which ripens to the size of an apple that gives a fruity taste is just the fruit to fit the bill.

Ali Dibadj, an analyst at Bernstein who follows the soft drink industry, told Yahoo! regarding the curious monk fruit, when "Someone figures this out and gets a taste that is low-calorie and natural, it could really be a silver bullet that catapults that company ahead.”



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