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Monetize on mobile: Convert your audience

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Mobile is creating opportunities for developers just as online retailing did in the late 1990s and early 2000s. Mobile can be lucrative because users like to do things (such as make purchases) on smartphones and tablets.

According to a 2013 study by Flurry Analytics, Americans spend on average 2 hours and 38 minutes glued to their devices. Only 31 minutes are used to browse the web. The rest of the time are spent on apps.

Thus, 80 percent of a mobile user's time is spent on apps. Mobile audiences prefer to do things on their devices, and not simply browse the Web. If you have the budget, invest in apps that your audience would find useful. Get users to "do things" while on the go.

Secondly, get visitors to convert by downloading your app, following you on social media, or signing up for your email subscription. Get recurring visits by making them regular consumers of your content.

Americans are now spending more time on digital media per day than they do with television, according to eMarketer.

Learn how your audience behaves differently on smartphones and tablets. That's your guide for optimizing content for mobile.

Don't publish a thesis paper. Remember, mobile is like a concession stand or an ATM machine at the mall -- where people want quick and painless transactions. They're not at the concession stand to browse through an entire clothing line like they would at a department store.

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