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Mom of three criticizes Fit Mom for promoting unhealthy beauty ideals

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A mother of three kids is on what she calls a "quest to redefine and rewrite the ideals of beauty."

On Wednesday thirty five-year-old Taryn Brumfitt's blog was up to 4 million likes in a post about her response to a viral photo that asked mothers “What’s your excuse?” for not being fit.

Maria Kang posted the photo of her in shape self in a sports bra with her three kids. Brumfitt, who is also a mother of three children, said in a blog post, that her “excuse” is the desire to live a well-balanced life. “I’ve had the (near) perfect body and it’s not all it’s cracked up to be,” she wrote.

Brumfitt says he had the desire to get her pre-baby body back, even considered plastic surgery. But decided to enrolled in a 15-week intensive fitness competition and learned that even that comes with an unseen cost. She worked out six days a week with cardio and weights. She entered the May 2012 contest 33lbs lighter at 125lbs. She says on her blog bodyimagemovement:

"To look like [Kang] does is (for most people) completely doable, if you are willing to sacrifice most of the things that you love. And I wasn’t willing to do that. I don’t know about you, but I really enjoy hanging out with my kids, sleeping in on the weekends, eating what I want and when I want and having the occasional night out with the girls."

Brumfitt doesn’t advocate obesity — rather, balance, moderation and emotional health in addition to physical:

"I AM a health advocate. I run, I lift weights, I eat healthily but I also have a cookie with my soy latte and knock back the odd burger or yiros when I feel like it. It’s called balance. And whilst I am getting on my soap box (I’ll just be here for another minute) health is not dictated by your looks. Health is physical, emotional and spiritual and so much more that is not visible and not always obvious to others."

“I’m on a quest to redefine and rewrite the ideals of beauty. Women have been brainwashed into thinking fat, wrinkles and cellulite are bad. They’re not. It’s just a part of being a human being,” she told the Daily Mail.

She gave up the rigid exercise and diet plan immediately after the competition.

'Following the strict routine for 15 weeks wasn’t a problem,' she says 'But there’s no way I’d want to do that all the time. It’s not sustainable. Many times I’d be out with friends having dinner and I’d be ordering boiled chicken. There was no balance, especially for a foodie who loves dessert and chocolate.'

Now she works on eating a balanced diet and exercising a few times a week. She is happy at 145lbs now.

'The irony is I think I’m healthier now than I was when I was in the competition. Health encompasses your mental health too and I think people forget that."

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