Australian model Meaghan Kausman is outraged that the swimwear brand Fella Swim Photoshopped her images to make her look skinnier, saying digital editing causes poor body image and eating disorders.
Kausman who's a size eight, was shocked when she saw the final images from her photo shoot, which were edited to make her legs, arms and stomach look significantly thinner, she blogged at the HuffingtonPost Aug. 29.
Meaghan expressed her disgust with the Photoshopping on Instagram, writing it's "not okay ever" to digitally alter a woman's picture to make her skinnier.
"They had drastically altered my body, thinning out my stomach and thighs in an attempt to box me in to the cultural ideal of beauty," said Kausman. Above is their version, below it the real version. My body is a size 8, not a size 4. That's my body!
"I refuse to stand by and allow ANY company or person to perpetuate the belief that 'thinner is better'. All women are beautiful, and we come in different shapes and sizes! This industry is crazy!!!! It is NOT OKAY to alter a woman’s body to make it look thinner. EVER!"
Fella Swim has since deleted their photo and issued an apology, but the incident has ignited a heated discussion about how Photoshopping contributes to unrealistic beauty standards that can damage women's (and men's) self-esteem and fuel body dysmorphia and eating disorders such as anorexia and bulimia.
Jennifer Lawrence Loves Photoshop: Kim Kardashian Accused of Photoshopping
Over the years, celebrities have also spoken out about Photoshopping. In 2010, actress Rachael Leigh Cook slammed Photoshop, saying it causes serious body image issues.
Cook said gullible fans idealize airbrushed magazine images of actresses and models where they appear thinner, younger and more beautiful than they really are, causing readers to wonder why they don't look so perfect by comparison.
"Nothing that you see is real, even if you look at what looks like a candid photo of someone, anything can be done," said Rachael Leigh. "It is false advertising, and false advertising is a crime, so why isn't this a crime?"
In 2013, actress Jennifer Lawrence jokingly said she loves Photoshop, saying it makes her look better than she does in real life. "That doesn’t look like me at all," Lawrence told Access Hollywood when shown her dazzling ad for Christian Dior. "I love Photoshop more than anything in the world. Of course it’s Photoshop! People don’t look like that."
In January 2014, Kim Kardashian slammed rumors that she had Photoshopped her Instagram photos to look slimmer, saying her 56-pound weight loss was due to a hard work, including rigorous daily workouts and a low carb ketogenic style Atkins diet.
"It sucks when people make up surgery or Photoshop lies when I am so disciplined and work so hard!" Kardashian tweeted. "Just trying to motivate others and show anyone struggling with weight they can totally achieve whatever they want if they are dedicated!"