Smartphones and mobile applications have established themselves as the core of all user engagement. They have revolutionized the way information is accessed. Having a real time conversation has always been seen as a vital aspect for proficiency. The adoption of smartphones has been widespread due to its viability as a prominent desktop alternative. due to the location constraints, desktops have often been found to be a roadblock in the way of seamless information sharing.
With mobility coming into picture, the overall scenario of information transfer has changed, phasing out the impediment that ushered in the technology sector. Moreover, their popularity made them a focal point of all user engagement. However, there is still one horizon of mobility that it still at a nascent stage. There is no denying the fact that E-commerce market has given the online market a whole new meaning. Consumers have started to prefer shopping in the ease of their home and offices. Smart phones have added a new dimension to that and given a whole new shopping experience to the end user.
With the ever increasing popularity of smartphones among the consumers, the importance of mobile applications has grown, as they were able to leverage the capabilities of hardware and software of the smartphones to provide extensive mobility solutions. Over the last half decade there has been a huge transformation in how content providers utilize mobility for user engagement and keeping track of changing technology.
According to a recent report by BI Intelligence, more than 70 percent of the mobile devices shipped last years were smartphones. This gives a brief idea regarding the effect of mobility among consumers. It is however important to understand that the demographics of mobility are not what most of the people imagine. As the use of smartphones continues to rise, more and more services ought to integrate over to mobility in order to capitalize on its popularity. Taking cognizance of this fact, most of the mobile apps development company has started to emphasize on mobile E-commerce.
An E-retailer Rakuten in that aspect has also seen a sharp rise with more than 40% of sales via their merchants conducted with a smartphone device. As more and more security modules are being incorporated into the core of mobile applications, end users are getting more and more at ease. There are even a lot of travel agencies which have seen a significant spike and extraordinary increase in the booking via a smartphone. There are cases where organizations have seen the user engagement to triple overtime after the launch of their mobility solution. Mobile commerce is highly vital for mobility to become a daily driver, which is why developers need to take cognizance of its viability in real world. Those who are early to embrace these tools would definitely have an edge over the rest.
There is no denying the fact that shoppers often try take control of the commerce experience and with 24x7 facility available to them without any location constraints, the market for mobile retails is set to explode.