As smartphones and tablets enter the global mainstream, an entire ecosystem of services and technologies are emerging to capitalize on the trend. We are now seeing an unprecedented popularity of mobile devices to consumers who demand an increasingly faster, more affordable mobile internet access on a worldwide basis.
Apple is considered by many as the first company that changed the mobile industry landscape with the creation and introduction of their iPhone. Apple’s iPhone brought in a pleasurable experience to consumers with its nice design and simple to use interface. The phone lets its users do so many things, and do those things very easily, that is, letting users flick through long lists of contacts or zoom in on a webpage with the touch of a finger. It also has a sensor that lets you rotate the device to make a landscape picture fill the screen or control a video game. Apple was one of the very first company in the world to make these rich and intuitive features become possible on a phone.
Meanwhile, the iPad also made its presence felt worldwide in the tablet category. The iPad is transforming the way we teach and learn with its powerful creative tools, interactive textbooks, and a huge number of apps and content especially made for endless learning possibilities for both teachers and students alike. What’s more, the iPad has become a very popular device for business owners as well. Why? Because Apple offer them a choice to utilize thousands of iPad business apps, making it easy for them to conduct their business on a daily basis.
On one hand, Google’s Android platform for both the smartphones and tablets are now battling Apple’s iconic iOS platform for the top spot for the most beloved and most widely used operating system in the world. The Android OS operates through a no-fee, open source licensing model. Android provide device manufacturers and mobile carriers significant freedom and flexibility to design products. Android rely on manufacturers to build and promote Android devices and the carriers and other retailers to sell them to consumers. You can say that Apple's iOS functionality is not nearly as tweakable compared to that of Android's. For that reason alone, many mobile users prefer the use of Android OS over that of Apple’s because Android is supposed to offer more customization on devices powered by the Android platform.
Morever, Apple’s iOS and Google’s Android platform pretty much dominate the mobile operating system that’s currently used around the world. Windows OS and the BlackBerry OS are also becoming popular to consumers, though both are not as quite popular and widely used globally when compared to iOS and Android. Fans and supporters of these brands almost always argue which one platform is the best. In my opinion, I’d say that all of these mobile platforms have their own strengths and weaknesses. Frankly, it's just a matter of personal preference and individual tastes for consumers when it comes to choosing a brand for their mobile needs.
To sum it all up, mobile users have seen great advancement in mobile computing, from the use of internet on our smartphones and tablets, Wi-Fi integrated calling on our mobile devices, and the use of multi-touch displays from these gadgets, to name a few. Mobile technology is a fast-paced industry that's constantly changing and evolving to meet the wants of mobile consumers, as well as meet the needs of the modern world.
That said, companies that are able to adjust rapidly on technology and those that are willing and able to innovate to give the consumers what they want in mobile computing are destined to reap the reward of customer loyalty and brand recognition for many years to come. My focus in this journey will be around the exciting new generation of products that make it all possible and the trends that are fueling them. The first in my focus with be streaming content.
Streaming video isn’t just some tech fad like 3D televisions … it’s a fundamental shift in the way people are consuming video content.
Amazon’s (AMZN) Amazon Prime alone has more than 14,000 movies and 2,000 TV showsavailable for instant streaming. Hulu Plus has enough content to stream continuously for seven years. Meanwhile, Netflix (NFLX) continues to add to its monstrous stable of content, inking a dealwith Scholastic (SCHL) just last week. And that’s to say nothing of free streaming content available for network TV shows and on sites like Google’s (GOOG) YouTube.
Watch for a massive shift towards free, ad-supported content and game-changing YouTube channels.
Before we could get to where we are, content providers had to overcome major fears about streaming content. It’s easy to imagine executives at Time Warner Cable (TWC) looking at what happened with Napster and being very skeptical of people who can get video content straight from the Internet for free.
Streaming content became more secure, it became higher-quality, and it became mobile. The move to mobile devices, in particular, made streaming attractive to advertisers because it allowed them to target users closely. Sure, networks know the broad demographics of people watching each TV show, but that’s nothing compared to what advertisers can learn about an individual smartphone user.
So who’s going to make the most of this new world of streaming? It really comes down to a question of possibilities. These trends (toward more brand supported streaming content) are good for big media, because they have scale.”
Viacom, for example, has years of programming from networks like MTV, Nickelodeon and Comedy Central to draw on. With the ability to target teens, kids or college students stuck to their smartphones, big media companies stand to benefit more than competitors with smaller content archives.
When I asked if any other companies stood to benefit from the trends, “new media” companies like our focus at TheBarnYardGroup. TheBarnYardGroup is a convergence solutions, entertainment development and creative management group that is a leading the way in unique engagement content mixes building powerful online community platforms. Our convergence approach includes a comprehensive representation of all relevant consumer interest categories through representing top curators, content, causes creating the foundation for the needed trusted communities create offiring unique brand engagement. Working across multiple customer engagement platforms to create innovative solutions which educate, empower and provide a better brand experience for consumers. Creating an agency friendly portal to bridge global communities to local marketplaces through a trusted and highly relevant partners and talents.
All of these possibilities are a product of an age with free, ad-supported content, but have the potential to build themselves into profitable businesses. “You build that business on the back of YouTube, but it only makes sense for those guys to go direct (to consumers).” Which could eventually mean a wave of IPOs from new media companies in the wake of Facebook (FB), Zynga (ZNGA) and other companies that carved out places in the new, digital world.
Until then, it should pay off nicely for big media.