Together, MasterCard and PayAnywhere are angling to advance the ease and accessibility of mobile point of sale solutions, delivering greater functionality and support specifically for local businesses and retailers.
From independent banks to credit unions, these financial institutions among others now have access to a resource that helps their small business customers accept payment cards more easily and securely.
“MasterCard has long been a driver of innovation in the payments space and through this distribution agreement I expect we will truly move the needle, driving understanding and adoption of this technology that will undoubtedly change the face of retail as we know it,” explains Marc Gardner, the CEO of PayAnywhere.
As part of the coupling, MasterCard’s Truaxis loyalty reward platform will be integrated into PayAnywhere as a result of today's confirmed partnership. We're told that this will give smaller retailers the ability to "offer create and manage" targeted offers through the platform.
"This is the latest example of how greater convenience is being delivered through merchants of all sizes to MasterCard cardholders when they shop,” says Stephen Carnevale, senior vice president of MasterCard.