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Mobile payments leader raises the stakes in retail

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In the increasingly competitive world of mobile payments, retailers are bombarded with an almost incalculable array of potential solutions for their payment processing needs.

Earlier this month, PayAnywhere may have effectively upped the ante in mobile payments by launching its first ever free touchscreen tablet and stand with built-in credit card reader.

The announcement came at the ETA TRANSACT conference in Las Vegas.

According to a statement provided to MMW, PayAnywhere Storefront offers “a simple pricing model starting at 1.69 percent for swiped credit card transactions, including American Express, Visa, MasterCard, Discover and PayPal all with next-day funding.”

We’re told that the solution also includes data encryption, tokenization and fraud protection, providing both merchants and cardholders with the highest level of security in the industry.

“This is a huge step forward for the SMB market, as it enables independent businesses to better analyze activity and adapt their overall business and marketing strategies accordingly,” said Marc Gardner, founder and CEO of North American Bancard, the parent company of PayAnywhere. “In today’s retail market, small business owners deal with competition from large corporations and online retailers, and therefore need simple payment solutions that also provide them with advanced intelligence and security to ensure they’re maximizing efficiency.”

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