Is your digital marketing strategy mobile optimized? This Boot Camp Digital cheat sheet was published for businesses to catch up to the mobile trend. Using this cheat sheet to evaluate your mobile strategy will help you realize the amazing opportunity for your business. If you haven’t already optimized for mobile, the potential improvements to your marketing strategy could be incredible.
Your Mobile Website
Your mobile visitors are going to expect mobile friendly pages and won't hesitate to toss your site to the side if it's difficult to use from their device. Confusing navigation and oversized images could be the difference between new business and .
Online ads may need an entirely new strategy on mobile. A call to action that takes into account the mindset of a mobile user should be combined with an amazing mobile optimized landing page. Consider the checklist when creating ads specific to mobile.
Mobile Optimized Content
Content shares are hard to come by in the first place, and making it offensive to mobile viewers isn't going to help. A proper mobile marketing strategy will consider that much of your audience is mobile and your content should be optimized so that their viewing experience isn’t limited by their screen size.
Understanding the apps that your customers use can be valuable. Thinking about a custom app for your business? Take a moment to calculate the ROI... From Yelp to Snapchat, there are hundreds of apps that may help you better engage your customers on their mobile devices. Take full advantage of existing apps before your decide to create your own.
Mobile Optimized E-mail
High e-mail open rates are great, but are your e-mails friendly to read on a 5-inch screen? Huge images and over-the-top formatting will get your e-mail deleted in an instant. Review the cheat sheet and TEST your e-mails on mobile devices before they’re sent.
To learn more about mobile marketing strategies, join the Boot Camp Digital mobile marketing training course. Sign up begins Friday, June 20. The class will be available live June 27 at 1:00 p.m. and on-demand after June 28. Participants can sign up at http://bootcampdigital.com/mobile-marketing-training-beyond-the-basics/