Consumer sphere has been diversified with the advent of mobility and has made ample ground in various sectors. But more importantly, it has diversified the overall retail market and revolutionized the way people do shopping. Nowadays, e-commerce has become a huge hit among users as they are able to perform various activity on their smart phones without the need to go to the retail shop itself. this not only diminishes the hassle of waiting but also offer a unique experience.
With security quotient also getting tackled by the mobile apps developers, and end users feels safe in terms of mobile commerce. But recently a lot of reports have suggested that mobile commerce has reached a tipping point where users want something extra to build a bridge between them and the businesses. the purchasing behavior of end users is somehow shifting the tradition process as they are swayed by their use of mobile devices. In order to tackle this, business need to have a more diverse approach towards their customers by offering them with a useful app experience in order to boost their in-store behave.
Reports by trade doubler have given ample insights to the void that has built between out of store shopping as well as in store shopping. there are nearly 60 percent of the regular shopper who believe their decision making process is affected due to in-store mobile apps. moreover nearly half of them believed that they have often changed their decision after using an application in store.
Unless or until a physical store offers a seamless experience to its customers in the form of a mobile application, it is unable to build an engagement. This omni-channel approach is not only proficient but is also an effective way of targeting users. currently there are merely 20 percent users that completes an order with cycle in-store. As big data is coming into picture, business can use highly integrated analytics to devices out patterns for users that would help them with targeting potential clients. They would also be able to maintain a record of the preferences and shopping habits of users to offer them with better products and services.
The definition of an useful app is highly vague which is why most of the business try to go for custom mobility solutions, hence driving more engagement. another similar research by Apigee Institute has also found that more than 80 percent of the users have started to shop more after using a mobile application. with just a click of a button they are able to make purchases which has not only simplified the whole process but has also shortened time that was earlier spent. As far as the interest of the users is concerned, more than 66 percent of them favor a retailer with a mobile app and this number go to 80 percent in case of regular shoppers. with so much going in favor of a mobile app experience, it has become inevitable for retailers to pursue their mobile first strategy and incorporate a mobility solutions in order to boost their sales and have an edge in this highly competitive market.