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Mobile Entertainment: Killing the console but advancing the gaming industry

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The Xbox One and PlayStation 4 released in November have both been well received by the gaming market but overall, mobile devices are having a huge impact on the console industry and the future of gaming is changing fast.

Gaming has quickly and inexorably become central to the mobile industry and smart phones and tablets are regularly used solely for gaming activities, with other multimedia functions merely being a bonus. In contrast, console sales have slowed down and the Xbox One and PS 4 are set to be the first generation of consoles that don’t outsell their predecessors. Nintendo has recently also acknowledged the drop in console sales and have reduced projected sales for the Wii U by 17%.

Whilst console gaming is experiencing a decline, mobile gaming is booming and in the UK alone over 133 new software studios opened within the last 18 months. App developers have seen an increased demand for entertainment compatible with iOS and Android over the last few years and online sites like RiverbelleCasino.com have had to create mobile-optimised versions of their games to stay competitive. The mobile gaming industry is advancing rapidly and Android apps passed the 1 million mark earlier this year, followed by Apple in October. According to Apple CEO Tim Cook more than 60 billion total apps have been downloaded for iPhone and iPad and the numbers show no sign of slowing down.

Many studios share the sentiment that mobile gaming offers the easiest access to the market and reaches the widest possible audience. It’s not just hard-core gamers who play mobile games; almost every mobile user internationally has downloaded at least 5 apps per any single device. The rise in mobile gaming statistics shows that mobile gaming matters, and that portability and convenience far surpasses static console gaming. Social media has also had a huge influence on the growth of mobile entertainment, and coupled with hi-tech devices that allow for instant internet access the multimedia functionality is a dream come true for developers and gamers alike.

The popularity of mobile devices is driving the gaming industry boom and a commercial director for an international gaming studio so aptly summed it up recently by saying “It’s because the devices themselves are so popular. If Sony and Microsoft could sell 800 million consoles, we’d be making games for them”

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