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Mobile advertising on the rise

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The advertising world has advanced incredibly in just the past decade. Today, Google, Facebook, Samsung and Apple have gotten into mobile advertising, which reached an estimated $8-10 billion in 2013. This was double the entire 2012 total. Samsung’s marketing director claimed that mobile ads cost 1/7 the amount of online ads while being twice as effective.

In-app ads are the fastest-growing sector of the mobile advertising market. They’re forecasted to reach $17 billion by 2018, up from 3.5 billion in 2013. In-app ads can yield 20 percent user engagement and 2000 percent higher click-throughs than other ads.

The developing world has 4.5 billion mobile subscribers, and only 25 percent of these users have Internet access at home. Mobile devices are the best way for companies with a global audience to reach these billions of consumers. Bank of America Merrill Lynch projects that the U.S. mobile ad market will grow from $3.6 billion in 2011 to $18.3 billion in 2015.

To learn more about the incredible growth of mobile advertising, check out the full infographic here.


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