If you've been looking forward to EA Sports coming out with a video game that will help you create a workout MMA-style, here's the current word: don't count on it.
According to MMAjunkie.com:
UFC president Dana White has a simple message for fighters dreaming of competing in the world-famous octagon: Don't do business with EA Sports.
In an edict that started as a rumor on internet message boards, White stated after Saturday's historic UFC 100 event that he was "at war" with the popular video-game developers and that those that side with EA Sports will find themselves out of the UFC's good graces.
How can UFC carry this out? Easily. White has told fighters, "Sign with EA and you can't work with UFC."
The UFC's stance is not arbitrary. Though millions of people depend on EA Sports for video games that help them learn and develop the skills for a sport, EA was approached early-on about creating a video game. White told MMAjunkie: "EA Sports told us, 'You're not a real sport,...We wouldn't touch this thing. We want nothing to do with this.'"
With the recent surge and enormous success of mixed martial arts and the Ultimate Fighting Championship, EA is changing its tune.
Too little, too late.
ARS Technica points out:
"White is also sitting on one of the more surprising success stories in gaming: THQ-published UFC 2009 Undisputed sold 679,600 copies on the Xbox 360 in May, and another 334,400 copies on the PlayStation 3. White points to the difficulties of launching that franchise in the current economy, and EA's interest only coming after the sport's success. Of course, he phrased his points in more colorful language than I'm allowed to use here."
Not sure what all these initials mean? UFC (Ultimate Fighting Championship) is the face of MMA (mixed martial arts) here in the U.S. UFC also created what is one of the quickest routes for mixed martial arts fighters to find success: the reality show The Ultimate Fighter. To get a better feel of what's going on, check out Phil Lanides, the San Jose MMA Examiner's, column.
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