According to an April 23 tweet from Americana MMA, the world-renowned MMA apparel company is firing back at MMA media members for twisting their knockout bonus reward tweet into a story about a bounty placed on UFC bantamweight champ Ronda Rousey's head. Americana MMA says the MMA media was wrong to use the word "bounty," regarding their $5k offer to the first fighter to knockout Rousey.
On April 19, Americana MMA raised plenty of eyebrows by tweeting that they would give $5,000 to the first fighter to knockout UFC bantamweight champ Ronda Rousey. The company was apparently irked that Rousey was able to call Cris "Cyborg" Santos an "it," without facing any consequences from the UFC.
The Washington Post then took that original tweet and twisted the story into one about a bounty placed on Rousey's head. The story headline was "Apparel brand Americana puts bounty on UFC champion Ronda Rousey’s head," when it could have easily been "Americana offers reward to first fighter to knockout Rousey." By using the word bounty, it made Americana MMA's knockout reward seem worse than it needed to be.
While it's true that a bounty is a reward or monetary gift, its generally associated with compensation for catching an outlaw or criminal. Americana MMA never called Rousey an outlaw or criminal. They were just bothered by her comments about Santos.
Americana MMA does not condone random acts of violence against Rousey. They simply offered a reward for a professional fighter such as Alexis Davis or Cat Zingano, to knockout Rousey inside the cage. Americana MMA doesn't need to apologize for their Rousey knockout reward.
If anyone needs to apologize, its the MMA media. By using the word bounty, thousands of MMA, UFC and Rousey fans got the wrong idea, and Americana MMA was bombarded by hateful comments on their social media pages. Their reputation was tarnished within the tight-knit MMA community. The MMA media may have caused Americana MMA to lose out on future sales of merchandise with their hurtful "bounty" stories.
The MMA media hurt Americana MMA's brand, when they didn't need to. It's clear the MMA media is to blame for this issue because another leading sponsor, Dynamic Fastener, made a similar offer a couple months ago, and no one made an issue of it since the word bounty wasn't used.