Herrig, 28, talked about how she takes names in the ring as a professional cage fighter, and then uses her sex appeal in steamy photoshoots to enhance her career.
"I'm a woman. I love being a woman," Herrig exclaimed on Probst's show. "I say 'why not?' It's about how marketable you are."
Is it okay to use your sexuality to get ahead? That's the question Probst took on by talking to women who have done exactly that.
"I think that there's girls who look up to me and they don't necessarily have to want to be a fighter," Herrig said backstage after her appearance on the show. "I'm very big on showing women that you can be a woman and you can be girly, and you can also have another side of you. You can be tough and you can be strong in who they are, and be true to themselves.
Herrig, a top-ranked MMA fighter who earned the name 'Lil Bulldog' for her tenacity and spirit, makes no apologies for using 'sex for success.'
"Regardless if you get haters or people knocking you down, saying 'no you can't do this, no you shouldn't do this, no you shouldn't live your life like that. I think that everybody should just stay true to themselves and just live their lives and do what truly makes them happy," Herrig explained.
It's hard to argue with Herrig's approach. She has racked up over 17,000 followers on Twitter, and her Facebook fan page tallied 23,000 supporters.
That immediately correlates to more sponsorship dollars, and more exposure to MMA promoters who may potentially seek to book Herrig for their shows.