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MKE Wave back on its feet with new partnership, league

The Milwaukee Wave will continue to call the Milwaukee Arena home. U.S. Cellular did not renew its naming rights contract.
The Milwaukee Wave will continue to call the Milwaukee Arena home. U.S. Cellular did not renew its naming rights contract.
Milwaukee Wave Facebook page.

The Milwaukee Wave is in its 31st consecutive year as a professional soccer franchise.

The Milwaukee Wave made news this week announcing a new fiscal partner and joining a new league.
Milwaukee Wave

But the six-time champs were definitely in a state of limbo.

The MISL, which they were a part of for years, ceased operations.

Their longest-tenured head coach at 21 seasons, Keith Tozer, was given his walking papers.

Now the Wave has entered into a new ownership group, joined a new league and renewed its lease to play their home games at the Milwaukee Arena.

In other words, the MKE Wave is back in business.

Michael Zimmerman, CEO of The Rock Sports Complex and Zimmerman Ventures, has formed a new company called MKE Sports & Entertainment.

The newly formed group is the holding company for future offerings in sports and entertainment including the Wave.

There is a possibility of an outdoor professional soccer franchise under the MKE Sports & Entertainment umbrella, according to Zimmerman.

The Professional Arena Soccer League (PASL) has welcomed the Wave into the fold.

"I like the PASL economic platform a lot," Zimmerman said. "PASL puts all teams on a more even playing field."

Zimmerman added the "parity should create a more exciting on-field product."

Sue Black, who will oversee operation of the Wave for Zimmerman and MKE Sports & Entertainment, is excited about the new league.

"Being a part of this league expansion is epic," Black said. "We are especially looking forward to claiming the Championship trophy (Newman Cup) from the Chicago Mustangs, an instant rivalry in the making."

In one fell swoop, the storied franchise went from being on life support to a rebirth and extreme makeover.

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