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Misguided launches in France

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British e-retailer Misguided which is known for its own women's fashion brand, has set its sites on France. Misguided got its start in 2009 by Nitin Passi its based in the UK is known for its low pricing and target for the sexy & young.

With former Pussy Cat doll and singer Nicole Scherzinger as the face of the brand she will play a major role in the launch of the expansion with the releasing of a special capsule collection and billboard ads. The launch of the French version site is just the follow up to the to expansion that has already taken place in the United States and Australia since 2013

Missguided states it has set its focus France with Germany and Sweden by the end of 2014. The website offers over 300 new items with trends influences from the catwalks and red carpet looks.

The brand employs close to 700 with its goals on the opening of new markets, each one accompanied by a major marketing campaign. Missguided states it has set its focus France with Germany and Sweden by the end of 2014. The website offers over 300 new items with trends influences from the catwalks and red carpet looks.

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