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Miracle Whip Making a Statement

Making a bold statement for summer!!
john dertinger

Today I received a special delivery and it was a container of Miracle Whip. Kraft and all the folks behind this iconic spread have kicked off a massive campaign to welcome the start of summer. Summer season goes hand in hand with backyard parties, graduations, and barbeques. Since good food will make a party more memorable, its only natural to want to make sure your dishes don’t go unnoticed.

This is where Miracle Whip wants to step in. Along with the aforementioned container came some recipe ideas as well. Deviled eggs, cole slaw, potato salad, spinach dip, and much more. My first reaction was, "...really?!?". Then, upon a closer look, came the twist. Kraft is looking to put a new face on these old recipes! They want you to forget the standard, old-fashioned recipes and make a bold statement by using Miracle Whip instead of mayonnaise. Miracle Whip has a unique flavor. Its a one-of-a-kind creamy blend of sweet and tangy and with the right touches of vinegar and mustard can transform some tired recipes into something more exciting and memorable.

Kraft wants to help you bring your party up a notch. Here are some of the recipe ideas which they have prepared. These will surely put a new-spin on the same-old and may have all your guests’ taste buds thanking you.

Spicy Deviled Eggs: Your party has never seen deviled eggs like these - a spicy twist on the classic.

Kale & Apple Potato Salad: Make a potato salad to be reckoned with and kick it up with the addition of two ingredients, kale and apples.

Slaw Burgers: Have your next burger with a side of awesome. Nuff said.

Creamy Spinach and Artichoke Dip: If you’re gonna bring the dip to the party, make it stand out from the rest.

The television ads are on. The web site is rejuvenated. The simple jar, that you've seen for years, is now making a bold statement and ready to capture your attention. Summer is knocking, so let's get the party started! Enjoy!