Butterflies fluttering in trees, a garden filled with produce, and a chef in an outdoor kitchen on the patio—what more could one want in the backyard? Miracle-Gro, in its second year in the Rose Parade and as the presenting sponsor of pre-parade Decorating Places and post-parade Showcase of Floats, created an idyllic scene with “Grow Something Greener” at the 2014 Rose Parade.
Designed and built by Fiesta Parade Floats, the entry won the Queen's Trophy for Most Effective Use And Display of Roses In Concept, Design & Presentation. It promoted the “garden to table” philosophy by presenting just that—planting, nurturing, harvesting, cooking, and eating fresh food. Many of the flowers, leaves, mulch and other appropriate materials used were recovered and recycled into Miracle-Gro soils to keep the green waste out of landfills.
Displays included colorful potted plants in “terra cotta” containers covered in crushed walnut shell and paprika, a wheelbarrow filled with fresh pumpkins, a living herb container garden and a plot of fanciful giant carrots covered in strawflower poking out brown dirt. Animation included the wings of the butterflies, billowing smoke from the chimney and a real water feature.
As the “Official Rose and Flower Care Partner” for the Tournament of Roses, Miracle-Gro had plenty of roses aboard, including more than 15,000 Impulse coral roses. Also used were more than 7,000 dendrobium orchids and 12,000 yellow Giant Oncidium, golden hybrid Vanda and James Story orchids.
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