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Milwaukee shopping destinations: Brady Street


Milwaukee is known for its diverse ethnic neighborhoods and Brady Street’s eclectic mix of immigrant Italian roots and progressive designs makes it one of Milwaukee’s top independent shopping destinations. Part of Brady Street’s charm is its mix of vintage and upscale clothiers.

Beginning from the west end of Brady St. where it meets Van Buren, follow this guide for a complete look at what you’ll find strolling down this bustling street.

  • Dragonfly – kitschy clothing, accessories, gifts and home furnishings
  • Sweet Kicks – funky and functional footwear for men and women
  • Vieux et Nouveau – both new and vintage fashions, accessories and footwear for women
  • Yellow Jacket – fun vintage and costume apparel
  • Detour – the best place for men’s and women’s designer jeans
  • UnCommon Items – women’s clothing, knick-knacks and a vast array of jewelry
  • Aala Reed – recently scaled back to just menswear, offers sophisticated and classic fashions for the distinguished and wealthy shopper
  • Miss Groove – just moved down the block next to Aala Reed, offers women’s apparel, accessories and lingerie
  • Annie’s 2nd Hand Chic – features used and vintage styles from old Hollywood glamour to retro and punk

Two new comers on the block:

  • Lady Pink – Just as the name suggests, feminine and flirty clothing for women
  • Hamm’s Universal Fashion – urban clothing for men and women featuring top name brands

Because shopping always works up a hearty appetite, be sure to stop at one the many fine restaurants on Brady along with Sciortino’s Bakery and Glorioso Bros Specialty Foods for a real taste of Brady Street’s Italian heritage. Whatever you may or may not be looking for, you are sure to find it on Brady Street.

For a map of Brady Street including other popular destinations:

If you liked this article, check out: Lela boutique: Milwaukee's fashion leader or Boutique shopping on a budget.