June 8 and 9, 2011, mark the launch of an 11-city tour focused on coaching business owners on how environmentally sustainable practices are also good for the green of their bottom line. Sponsored by the U.S. Hispanic Chamber of Commerce Foundation and funded by Walmart, the tour begins in Milwaukee at the Multicultural Entrepreneurial Institute (612 W. National Avenue, Milwaukee).
Earth 2017 founder Bill Roth, who will be leading the two-day programs along with the help of local experts, shares why Milwaukee was chosen to kick off the national outreach tour: “The local Multicultural Entrepreneurial Institute is a real leader in this area—they already have a large network of businesses interested in sustainable practices and they have a dynamic leader in Nelson Soler.”
About 30 local businesses will participate in the Green Builds Business sessions, which will explore three main areas: how to grow green revenues, selling into the green supply chain, and reducing expenses by going green. Of the best practices that Roth will discuss in his workshops, he singles out and underscores the one at the very top: Aligning value with values.
Roth emphasizes that the point of the tour is to generate results for the attending businesses. Each participant will create a green project that they can implement right away—green in both the environmental and profit sense.
In developing their projects, local business owners will learn what’s working for businesses in other places and make the local connections necessary to help them in their efforts towards sustainable practices. Up to three businesses in each city, those with the most “engaging ideas,” says Roth, will receive additional coaching by Earth 2017 paid for by Walmart.
Roth has a graduate degree in economics with a lifelong passion for efficiency, a naturally green/sustainable concept as he points out. The 2017 in Earth 2017 refers to the year in which the global market for sustainable products is expected to reach $10 trillion.
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