A nationwide fundraising drive to counter pet cancer generated more than $2.4 million, one of the sponsors announced June 4.
Pet food manufacturer Blue Buffalo, which led the campaign with pet store chain Petco, said the money will benefit animal health groups, universities and clinics that conduct research on the causes, prevention and treatment of cat and dog cancer. The funds will also be distributed to organizations that help low-income pet parents cover the cost of cancer treatment.
To raise the money, Blue Buffalo donated $1 for each bag of Blue cat or dog food sold at Petco stores during Pet Cancer Awareness Month in May. The campaign exceeded its goal by more than $400,000 and achieved its largest collection in the annual event’s five-year history.
"We are overwhelmed by this response," said Bill Bishop, Blue Buffalo’s founder.