It’s a common misconception that millennials are steering away from newspapers and their websites in favor of other digital news outlets. Over half of adults between ages 18 and 34 read newspaper media content in print and online during a typical week. Millennials are constantly connected to news content through more than traditional newspapers, including online video, blogs, social networks and RSS feeds. They are drawn to newspapers because they believe newspaper media tend to be trustworthy and ethical.
Some three million U.S. millennials are mobile-only newspaper content consumers, and the median age of this group is 27. What can we say about a millennial who has read a newspaper in the last seven days? He or she is 112 percent more likely to have used a mobile device for newspaper content consumption than the overall adult population. Across all platforms, 40 million millennials get news and information from newspaper media each week.
To learn more about the relationship between millennials and newspapers, check out this infographic presented by The Newspaper Association of America!