Miley Cyrus has been begging fans to check out her new music video Wrecking Ball and it’s paying off. The video was released on Monday and in less than 24 hours it has already smashed a Vevo record of the most views in a 24-hour period.
“Wrecking Ball now holds the record for the most views in 24 hours, and 24 hours isn't even up yet! 15 mill views so far!” tweeted the Official Miley Team on Tuesday morning. Then Miley Cyrus reposted the message to share with fans round the world.
Vevo views have become a very big part of the equation for artists currently competing in the digital world. Counting every view, the artist can use this number to get sales for the single and have it certified in the business. As the digital landscape has changed, Miley Cyrus has proven that you don’t need to sing a single more than once to be on top. All you need is an army of fans who are willing to keep their computer windows open to replay a video again and again.