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Miley Cyrus, marketing genius

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After two weeks of commentary about Miley Cyrus's controversial performance at MTV's Video Music Awards which spoofed Alan Thicke's video for "Blurred Lines" with a manicured foam finger, you'd think a person would lie low. Instead, the "We Can't Stop" singer appeared on the German TV show "Schlag den Raab" with a backing band of little people, as reported by "Entertainment Weekly" on September 8, which is certain to set some tongues wagging again.

To top it all off, actually to take it all off, Cyrus appears nude in her latest video for "Wrecking Ball" released on Spetember 9. It's all a part of her plan. Through it all, she shines as a marketing genius.

In the past few weeks she's been decried as a fallen Disney wunderkind, with professional bloggers chiming in. Roadkill Goldfish posted "Dear daughter, let Miley Cyrus be a lesson to you" blaming her celebrity for her choices, as if she were still a minor child rather than a legal adult trying to find herself. Matt Walsh blamed Alan Thicke as the source of the problem with the article "Dear son, don't let Alan Thicke be a lesson to you." And yet another wrote about Cyrus while declaring that she wasn't going to write about her.

Cyrus apparently doesn't care all that much, it's just how she rolls. The princess of so-called YOLO pop stated simply, "You're thinking about it more than I thought about it when I did it. I didn't even think about it because that's just me." (YOLO stands for "you only live once.") She makes no apologies, doesn't bother to explain, and doesn't care what anyone thinks, and she didn't even think about it. In fact, that is the sole point of engaging in tongue-wagging antics; personal expression, satisfaction, and enjoyment.

Cyrus has connected with a young audience which espouses the same philosophies and celebrates her as its mouthpiece. It's not like the world didn't see it coming with her 2010 mega-hit and 4th of July fireworks anthem, "Party In the U. S. A." Back in 2010, the world criticized the "sluttiness" of that video. Her pole dancing antics at the Teen Choice Awards when she premiered the song seem long forgotten.

Perhaps adults being down on a barely-adult Cyrus is the key to her popularity. And that is the source of her marketing genius. Though she denies giving anything much thought, she's engaged in antics that pumped up her sales and has singles charting prior to the October 8 release of her album "Bangerz." Let everyone talk, blog, comment, argue, decry her lost innocence, or mourn her Christian roots. Miley Cyrus will be laughing all the way to the bank.


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