Miley Cyrus is making history with Wrecking Ball. Her latest official music video was embraced by Miley’s fans and they have watched (and rewatched) over 100 million times. The news of the record breaking came on Sunday night as Vevo let the entertainer know of the big news. The views put Miley’s song on the top of different charts, even before she has performed the song live.
“Wrecking Ball broke the record! #100million #certified GO CELEBRATE TONIGHT #SMILERZ I love you more than anything in the world,” tweeted Miley Cyrus from her official Twitter account on Sunday.
The entertainer obviously is ecstatic, but Miley Cyrus isn’t finished breaking records apparently. Coaxing her fans to keep replaying her video, the entertainer is looking to get at least 150 million views of the single by the end of the week (if not sooner.)
“Lets get to 150 million #vevo #wreckingball #directorscut,” tweeted Miley Cyrus hoping to keep the fans interested in her music. If she does hit the goal, she has promised a to share lyrics from her song before the album is released.
Miley Cyrus’ social media marketing is intriguing. It appears she has a loyal group of followers who are willing to watch her video over and over again. While the numbers might be huge, the question many people have is how many people are really watch the videos. Putting a video on replay all day by opening a window and refreshing might be a way to get views, but that doesn't mean the video is popular. Or does the number of views reflect unique viewers? So far there has been no distinction of the difference which really makes people wonder if the numbers are inflated as no other entertainers have hit such drastic numbers without performing the song at least a half-dozen times on national television.