For small business professionals, it is increasingly impossible to go a week without being informed that some new practice has emerged in digital media, and that your company should be on board right away if you don't want to be left behind. Of course, this information often comes in the form of a consulting offer from some "guru" or "expert" with ambiguous credentials and an eye-popping hourly fee. In the last couple of years, self-styled mavens in Denver have been spotted offering "intensive Twitter workshops" and the like for hundreds of dollars a pop-- a dubious investment in any economy.
Thankfully, Denver is also home to Mile High Social Media Club, a group committed to sharing best practices, establishing ethics and standards, and for promoting media literacy for anyone who simply makes the commitment to show up.
"Social Media Club is... well, social- it's a fun place to learn about social media, ask all the crazy questions you'd like and meet all the people you met online, face-to-face," says Deb Robison, MHSMC President, stressing the open, casual atmosphere and plain-English approach that makes it accessible to people of all skill and experience levels. Events are always free and open the the public-- no membership required.
This month's theme is "Sharp Tools for Small Business," an overview of online applications and strategies. Sunir Shah of FreshBooks and Derek Scruggs of SurveyGizmo will discuss leveraging online tools, growing from a small shop to a major business and online marketing strategies. Miccki Langston of the Mile High Business Alliance will share small business owners' perspectives about "cloud" applications.