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Midsummer afternoon nightmare

No watering can!
No watering can!
by RCT

Before you start reading about this social/cultural experience, check your calendar. If you are reading this and it's still summer, we are on the same page. But I swear, some people out there might not be!

It was July just a few weeks ago, and I really thought we were in midsummer! But then I had this impression that my Google calendar had freaked out and we are in October! This happened when I went to a couple of stores looking for a watering can. A simple, small watering can to water my little house plants!

Much to my chagrin I did not found my watering can in the first four stores I went to. Instead, I found a plethora of Halloween décor, and - gasp! - some Christmas décor, too!!!

Where are we going in such a hurry? It's still summer! It doesn't matter – or, it shouldn't – if it's midsummer, or end of summer. It's summer. Period! It's not fall, yet. Labor Day hasn't even arrived, yet! Why in the skies do we have to see Halloween stuff in July?

Retailers have been three months earlier this year! And three months means a whole season! That leads us to not fully enjoy the present season with all what is brings, because we are driven into planning and expecting about what is coming next.

In fact, it seems that for the last few years there has been an increasing mania for preparing for the next season. Always for the NEXT - never fully living the current one.

During the long and freezing winter people keep wishing for spring. Then, in February stores start carrying spring items while I am still enjoying my hot cocoa by the fireplace. When spring finally comes, people hurry up for summer sales, and when finally summer is here I cannot easily find a simple watering can, because the stores are already renewing their stock and putting Halloween and Christmas items on their shelves - side by side, even!

The point is: why are people negating themselves the pleasure of fully enjoying each season in its due time?

Why such a hurry? To get where?

No wonder people keep saying that "time is passing so darn fast!" Why, of course! They are anticipating everything! Can't we just live summer in summer, and fall in fall? And so on and so forth? There will be plenty of time and shelf space later, and of course, consumers, too (never a lack of them in this country!), to buy all possible junk in the stores, in any season! I don't understand the haste. One could tell me that it's just how the commerce functions. But it doesn't convince me! I think it's sick!

Halloween loses its magical sense when ghosts and spiders and lovely witches prematurely sit down on the shelves that should be still displaying flowers, garden fairies, and watering cans!

We are here talking about CULTURE! Halloween is related to autumn, to transformation, to the end of a cycle. So, it cannot be anticipated and brought to the maturity of life that is summer!

We are all missing the boat as we live our days in tomorrow, letting today escape. That ought to be at least one of the reasons why many people in our modern society are unhappy, sensing that they are missing something (and they are, indeed!) while thinking that time is passing too fast. Such people have not found out yet how to live the NOW moment. They keep going with the masses, with the media, with the brainwashing, with the trends, with what is "out there". And forgetting what is "in here"... inside themselves. The Essence. The real purpose and meaning of things.

I am out of this craze! I am not buying or decorating for Halloween until the first week of October. The mood is not set yet! And Christmas, only in December! Never before Thanksgiving!

For everything there is a season, and a time to every purpose under heaven!

Happy Summer! It's still here, and will be until the last minute.

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