Harrison said the Xbox One will put the virality of games in the hands of its players, who can do things like capture video with the GameDVR and edit clips and do voice over work with the Kinect, and then share with friends or publically on Xbox Live.
“… We’ve built into the platform the tools to allow the players to control the virality of the game as well,” Harrison said.
Harrison said if gamers can see their friends or other players doing interesting and cool things with a certain game, buying that title is just a button click away, which can be a real selling point for game creators, especially indie developers.
“So those virality tools connect games with gamers and connect developers with the widest possible audience,” Harrison said. “And that’s really powerful; no platform’s been able to do that before.”
That ability for games to go viral organically will help the most interesting titles rise to the top, which includes exposure for indie developers that may not otherwise have been seen, Harrison said.
“I think the important thing to recognize with Xbox One is that games are games are games,” Harrison said. “We don’t actually make a distinction between the size of the game, who the publisher is, who the creator is – the platform itself will allow the best games to come to the top.”
The Xbox One hits shelves in North America and 12 other markets on Nov. 22.