Despite Sony calling the PlayStation brand the “most valuable interactive entertainment brand” in the region, Microsoft is touting the fact that the Xbox One was the best-selling next-gen system in Australia in 2013, according to a report today from VG 24/7.
Sony did regain the next-gen console sales lead recently, but Microsoft can brag that they pushed out more Xbox One units, games and accessories than all other competitors in 2013.
“Xbox One saw higher unit sales of consoles, games and accessories than any other next generation console in Australia last year and topped all prior console launches in the country’s history,” said Jeremy Hinton, Microsoft Australia business group lead for interactive entertainment.
Hinton said that sales of the Xbox One may have been hindered by limited stock for retailers, though he said Microsoft would be doing its best to “meet demand, especially for Australians looking to join the action with the launch of Titanfall on March 13.”
The Microsoft statements head out alongside reports from analyst firms Telsyte and NPD Group, which showed that the Australian region did not see a dip in industry spending much like other markets worldwide.
Hardware sales in the region increased by 13 percent compared to 2012 figures, due much in part to the launch of the PS4 and Xbox One but also the sales of the Nintendo 3DS.
Telsyte reported a 50 percent growth of digital sales in the market compared to 2012, reaching revenues of roughly $899 million.