According to a report today from VG 24/7, Microsoft corporate vice president Phil Harrison said the way Xbox One will allow gamers to upload gameplay videos to Xbox Live could help boost the visibility of indie games.
With gamers uploading content on their own, indie games have the potential to go viral with the re-imagined Xbox Live marketplace, which included what’s trending and recommendations, according to Harrison.
Thus, more virality equals higher exposure for indie titles that otherwise may have gone unnoticed before.
“Upload is a feature that accrues benefits to any developer or publisher, irrespective of type or size,” Harrison said. “It’s going to be a big, big win for games discoverability.”
Harrison said the new Xbox Live marketplace paired with the ID@Xbox program –– which provides independent developers of all sizes the tools to use the Xbox One to create indie titles –– will afford indie developers opportunities that never existed in the past.
“One of the number one questions that any independent developer has to ask themselves, irrespective of platform, is what is our acquisition strategy? How do we connect our smart game idea with the audience?” Harrision said.
“It’s no longer about buying a couple of double page ads in the specialist press and getting a preview, review and tips over three months. It’s a bit more sophisticated than that.”
The Xbox One launches on Nov. 22 in U.S., Australia, Austria, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, New Zealand, Spain and the United Kingdom.