Microsoft Studios corporate vice president Phil Spencer said the upcoming Halo TV series, in collaboration with Steven Spielberg, makes smart strategic sense in terms of growing what he called the most important IP that the company owns, according to a report today from VG 24/7.
Spencer, in an interview with Official Xbox Magazine, likened the future of the Halo IP –– as the studio heads to a Halo 5 release in 2014 –– to how The Walking Dead IP has been developed across mediums.
“I’m a big Walking Dead fan,” Spencer said. “I’ve read the comics and graphic novels; the IP has grown and became more accessible as it hit TV, then went to video games where it did incredibly well, and I think that strategy of growing and deepening what the franchise and IP is about is a good strategy for an IP holder.”
And Spencer stressed that the Halo TV series won’t come close to anything remotely resembling filler content, as he argues that the series is “the most important entertainment IP that Microsoft owns.”
“I can’t use the word filler anywhere near Halo; it just won’t work,” Spencer said. “If we’re going to do a television series with Halo, we’re going to do it the right way, and we’re going to do it because we think it really matters.”
Spencer championed Halo’s story, calling it “noteworthy” and saying the Halo TV series will serve as a more palatable medium for some audiences to experience the series.
“… We can introduce more people to the IP by putting the franchise, stories, and characters in more accessible mediums than a first person shooter,” Spencer said. “That’s a good thing for Halo, a good thing for the platform, and a good thing for the IP owners.”
The remarks come as Microsoft representatives have seemed to acknowledge that Halo 5 ––or at least some iteration of a Halo video game –– will drop this year for the Xbox One.