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Microsoft's “Smart Bra” helps prevent women from emotional overeating

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Wearable tech has become a big hype in modern society with companies recently launching products such as Samsung Galaxy Gear, Google glass and the Navigate jacket. Now wearable tech has even moved onto undergarments, as Microsoft has developed a “Smart Bra” to detect women’s moods and prevent them from stress eating.

According to research manager Mary Czerwinski, "It's mostly women who are emotional overeaters, and it turns out that a bra is perfect for measuring EKG". She wishes to help women with this issue by studying how technology can detect stress and help people to cope with their mood changes. In order to conduct this research, the test subjects wore the removable sensors with their own bras, then the data from the sensors were sent to a smartphone app to help women track their moods and stress levels. In the end, the research turned out to be a success, since the signals collected helped portray accurate levels of stress and mood changes.

In terms of tech undergarments, this mood detection bra may prove to be more useful to women compared to the Twitter bra, which reminded users to check their breasts for cancer symptoms during Breast Cancer Awareness month. Everytime the bra was removed, it sent an automated tweet with a status and hashtag included. Instead of creating a viral campaign by automatically updating women’s social media profiles, the Microsoft smart bra presents a set of statistics in order to help convince women from overeating with objective reason.

At the moment it is too early to tell whether the smart bra is a significant method in preventing emotional overeating, but perhaps an alarm system installed in the app could help women snap out of the condition. Developers are also planning to create a male version of the tech undergarment, but further research needs to be conducted in order to overcome problems such as battery life and comfortability.


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