According to a report today from VG 24/7, Microsoft director of programming for Xbox Live Larry "Major Nelson" Hyrb said the company is seeking a correction to the story that alleged a Microsoft vice president hinted the Xbox One's Kinect could be used as a data collecting tool for marketing and advertising agencies.
The report in question, published by Advertising Age, suggests that Microsoft vice president of marketing and strategy Yusuf Mehdi hinted in his lecture at a national advertisement and marketing conference that the Kinect could be used to gage Xbox One users reactions, and that data could released to marketing and advertising agencies.
Hryb took to Twitter to defend Mehdi, saying Microsoft would be seeking a correction to the Ad Age story.
“We do not collect information to share or sell. You are fully in control of your personal data. Your privacy is important to us,” Hryb said.
Medhi was quoted in the Ad Age article as saying Microsoft wanted to “bridge some of the world between online and offline.”
“We have a pretty unique position at Microsoft because of what we do with digital, as well as more and more with television because of Xbox. It's early days, but we're starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly," Medhi said, according to the Ad Age report.
However, Hryb pointed to a AllThingsD report in which Microsoft released a statement saying Ad Age misinterpreted Medhi’s presentation.
Medhi himself clarified his comments to Ad Age in an email, as Examiner reported, saying, “Microsoft does not have plans to target ads or content based on any data Kinect collects, and we will not in the future unless someone chooses to allow us to do so. Even then, we would give them a clear explanation of what is collected and how it will be used."
Just last week Microsoft planning and marketing director Albert Penello dispelled the rumors that Microsoft would be using the Xbox One and Kinect to collect marketing and advertising data, saying the company had “a lot more interesting and pressing things to dedicate time toward.”