According to a report today from VG 24/7, Microsoft reiterated that in no way will the data collected by the Xbox One’s Kinect be used to target ads or content go gamers or be distributed to marketing or advertising agencies.
The statement, made to Eurogamer, comes just hours after calls for a correction to an Ad Age story by Xbox Live programming director Larry “Major Nelson” Hyrb that said vice president of marketing and strategy Yusuf Mehdi had hinted to the contrary about the Kinect in a speech at a national advertisement and marketing conference.
“We do not collect information to share or sell. You are fully in control of your personal data. Your privacy is important to us,” Hryb said via Twitter.
The Microsoft statement about the article in question said the comments Ad Age attributed to Mehdi did not deal with the Kinect and that company has no plans to target ads or content based on data collected through the Xbox One.
“We have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects unless you choose to allow us to do so,” the statement says.
Microsoft also said that they will give gamers a “clear explanation of what is collected and how it will be used,” and that they do not collect personal information to share or sell with third parties.
In the Ad Age story, Mehdi was quoted as saying Microsoft wanted to “bridge some of the world between online and offline.”
“We have a pretty unique position at Microsoft because of what we do with digital, as well as more and more with television because of Xbox. It's early days, but we're starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly," Medhi said, according to the Ad Age report.