The war between PC and Apple is still raging. For a number of year, the war seemed to be over. Apple had been declared, by many, as the winner of the computer challenge, but things are getting a bit dicey once again.
The iPhone 5, while popular and well-received, failed miserably to create a navigation application that would take drivers where they actually needed to go. The iPhone 5, and subsequent update of existing iOS phones, wiped YouTube off the face of the iProducts, as well. Fans started to cry foul, and the Australian government went as far as to issue a public warning for people not to use the "Maps" app to find their way to a certain town.
Apparently, the Maps application was so bad down under that it was leading drivers into the Outback, where they subsequently lost service, and had to be rescued by police. Apparently, the Australian Outback is no joke, and it is not a place you want to end up without phone service, or survivalist training.
The company quickly picked back up and continued; apologizing for the bad app, and promising a fix in short order. The iPod touch and newer iPod versions, as well as the iPad Mini and iPad 3 were well received, but Microsoft was in the backdrop plotting their victorious return.
Microsoft released the Surface tablet, which is pretty impressive and the accessories that go with it have a certain, kitschy flair. Windows 8 looks solid and offers users a more intuitive design, and Windows phones are starting to pick up steam.
The most recent indication that Microsoft is rallying for global domination once again is a recent report put out by ABI, a research lab that dabbles in the world of consumer electronics and technology. The lab considers the Apple App Store the overall winner of all app stores, but Microsoft narrowly beat out its competitor in the innovation category of the study. Google Play came in the third spot, and Blackberry's App World was nowhere in site.
So, what does this mean? Nothing yet, actually, but it is an indication that Microsoft is trying to vamp up their style and create the electronics that consumers want, rather than the devices that businesses need. In a world of consumerism a company must bow to the alter of the consumer to win the rat race. Microsoft has finally picked up on that, just a few years too late.