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Microsoft, Machinima call YouTube Xbox One paid promotion ‘typical’

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In response to reports that Microsoft and Machinima had teamed up on a paid promotion for the Xbox One via YouTube, the two companies said the campaign was nothing out of the ordinary, according to a report today from VG 24/7.

In a series of statements posted by The Verge, Microsoft and Machinima said they had done nothing wrong with the promotion, which gave the YouTube network’s partners a $3 per thousand clicks for neutral or positive coverage of the Xbox One.

“This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December,” the joint statement said. “The Xbox team does not review any specific content or provide feedback on content.”

However, much of the controversy comes from reports that Microsoft had specified that YouTube users could not disclose that their videos were a part of a promotion for Xbox One.

You can read more of that Examiner report by clicking here.

Microsoft and Machinima responded to that accusation by saying: “Any confidentiality provisions, terms or other guidelines are standard documents provided by Machinima. For clarity, confidentiality relates to the agreements themselves, not the existence of the promotion.”

Machinima, in a later statement made to the Wall Street Journal, said that it would be evaluating why channel partners did not disclose the promotion, as is typical policy for the YouTube network, and that they would be directing its partners to include its “standard language going forward.”

Microsoft also sent out a statement of its own, saying it had asked Machinima to cease any more posts about the Xbox One or its content and to put a disclaimer on all videos that participated in the program.


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