Microsoft has begun competing with Apple for the sale of app gift cards. PC World reported on Oct. 19, 2013,
"Microsoft unveils app gift cards." Last week Microsoft said it will begin selling gift cards which are good for purchases on its digital content market.
On Thursday Amazon began listing digital cards in denominations of $15, $25, and $50. Amazon started taking orders Friday for delivery as soon as Monday. The cards have apparently been under consideration for months. Microsoft says a gift card's dollar amount can transferred to a customers digital account, where that money can be redeemed for apps and other content, which includes movies and music on the Windows Store, the Windows Phone Store, and the Xbox markets. The Microsoft app cards will be available in physical form and as codes which can be downloaded from Microsoft.
TechHive has also reported on the unveiling of app gift cards by Microsoft. Microsoft has said the cards serve a dual purpose, which includes increasing developer monetization and providing Windows users more ways to purchase apps. The strategy of Microsoft with these new app cards is actually identical to Apple's, which has long offered both real and virtual gift cards to customers. MandelMall.com offers Microsoft products for sale online from Amazon.