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Microsoft exec: Xbox One not a flop, price cut about giving gamers ‘best value’

General View of Xbox One Gaming Tournament at Bridgewater Commons Mall on Nov. 23 in Bridgewater, N.J.
General View of Xbox One Gaming Tournament at Bridgewater Commons Mall on Nov. 23 in Bridgewater, N.J. Photo by Michael N. Todaro/Getty Images for Microsoft

Microsoft UK marketing director Harvey Eagle believes the recent price cut for the next-gen console in the United Kingdom region doesn’t indicate poor sales or a flop, but rather it’s about giving gamers a good value, according to a report today from Metro.

In a question and answer session with the website, Eagle said he doesn’t concede the price reduction of the Xbox One by nearly $50 wasn’t about the next-gen console not meeting sales expectations.

“No, I don’t think so,” Eagle said, responding to a question on if the move was due to the Xbox One not selling well. “For us this is about giving UK gamers the best value that we can.”

“And I would also say that this has been our most successful Xbox launch ever in the UK,” Eagle said. “I think that we can already see that both platforms are commercially successful, that’s great for the industry, but we’re only a few months into a generation that is going to last for many years to come.”

Eagle pointed to the features of the new bundle, which he announce earlier in the day and include not only the console, controller, Kinect sensor, and a free month of Xbox Live Gold, but also a free copy of the much-anticipated Microsoft exclusive Titanfall.

You can read more of the details in the full Examiner report.