Move over Victoria's Secret, there's a smarter bra in town. And it's supposed to help you lose weight.
Researchers at Microsoft announced Tuesday they've developed a prototype of a "smart bra" embedded with physiological sensors that monitor a woman's heart activity and her emotional moods, to help combat overeating. The sensors can signal the wearer's smartphone, which then flash a warning message to help her step away from the tempting food and make better diet decisions.
But don't get too excited ladies - or men - the company says it has no plans to make the bra into a commercial product.
Scientists in a research paper published online say, "First, we needed a form factor that would be comfortable when worn for long durations. The bra form factor was ideal because it allowed us to collect (electrocardiogram data) near the heart."
Research shows many people go for calorie-rich foods when they're stressed, bored, discouraged or on edge.
Scientists from Microsoft, the University of Rochester and the University of Southampton in the UK interviewed women who said that being alerted to an emotional state helped women identify triggers for binge eating.
The study found the bra was mostly effective in detecting its wearer's emotional changes. But the sensors needed to be recharged every three to four hours, which limited how long the bra could be worn.
A Microsoft spokesperson told CNN, "The bra sensing system is just one instance of a class of work from a group of Microsoft researchers that is focused on the broader topic of affective computing, or designing devices and services that are sensitive to people's moods and react accordingly. While we will continue our research in affective computing, Microsoft has no plans to develop a bra with sensors."
What about smart boxer briefs for a guy?
"We will continue to explore how to build a robust, real-world system that stands up to everyday challenges with regards to battery life, comfortability, and being suitable for both men and women," researchers said in the paper.
So for now we will just rely on bras to be bras, or to maybe safe a life, such as the Emergency Bra, that also doubles as a face mask.