The countdown is on to see if outerwear company Moosejaw will maintain residence at its downtown Detroit location.
The Michigan-based business moved into its cozy corner on Woodward and Grand River last fall, with the intention of being a temporary “pop-up” location for the holidays. After much success throughout the season, the clothing outlet decided that it would give the location an extended opportunity to be fruitful.
According to the Detroit News, Moosejaw signed a month-to-month lease through Feb. 22, and will decide whether or not to continue on after the winter’s business speaks for itself.
It’s unclear whether or not the retailer will announce on Friday their plans, but Detroit2020.com reports that Bryan Lively, VP of retail, will cross that bridge when he hikes to it. ‘“We’ll continue to take it month by month. We won’t make any decision on a whim…because the last thing we’d want to do is to close it permanently after we announced we opened it permanently, so really the sustainability has to be there.’”
While this is great news on the Detroit retail front, it poses the same chicken-or-egg question for the city: Are more retailers needed to draw residents and investors, or are more residents and investors needed before retailers will commit?
Perhaps both are true, but if Moosejaw decides to stay, it will be one small step for Detroiters, and one giant leap for the city of Detroit.
Photo courtesty of DetroitSky via Detroit.Curbed.com, "Moosejaw Likes Downtown, Might Make Store Permanent."