Did you catch First Lady Michelle Obama dancing with vegetables?
Michelle Obama launched Let's Move! February 9, 2010 to unite the country to encourage children and their families to live healthier lives. Since Let's Move! began the campaign’s milestones include:
- Disney’s announcement that it will require all food and beverage products advertised, or promoted on various Disney-owned media channels and online destinations and theme parks to meet nutritional guidelines that support federal standards to promote fruit and vegetables and limit calories, sugar, sodium, and saturated fat by 2015.
- The US Olympic Committee, and several of its national governing bodies, such as USA Soccer, USA Swimming, and USA Track & Field, provided beginner athletic programming for free or low cost to more than 1.7 million kids in 2012.
- The Department of Defense began updating their nutritional standards to include more fresh fruits, vegetables, whole grains, lean meats, and low-fat dairy products with every meal.
Michelle Obama also celebrated a series of new collaborations to support Let’s Move! Cities, Towns and Counties.
The City of Philadelphia launched its own campaign to help improve residents’ overall health and physical fitness through the public health initiative, Get Healthy Philly. The initiative focuses on healthy eating, active living and tobacco control. Get Healthy Philly works through partnerships with government agencies, community-based organizations, the private sector and academic institutions, to increase the availability and affordability of healthy foods, decrease the availability and marketing of unhealthy foods and beverages and increase physical activity among Philadelphians. In two years, Get Healthy Philly has made progress in creating environments that make it convenient for Philadelphians to engage in healthy behaviors.
Over the last two years, Get Healthy Philly made some of the following accomplishments:
- Opened 10 new farmers’ markets in low-income communities
- Helped increase SNAP redemption at markets through the Philly Food Bucks program
- Trained and supported over 630 corner stores to sell healthier products, such as produce, water and low-fat dairy
- Established active School Wellness Councils in 171 public schools serving over 100,000 students to incorporate physical activity into the school-day and remove junk foods from classrooms, school stores and fundraisers
- Increased parents’ awareness about the sugar content of beverages like soda, fruit drinks and sweet teas through a media education initiative that was seen or heard over 40 million times
Children develop eating habits by the age of six. With the winter season still lingering, a palate of carrots, broccoli, cauliflower and beets are sure to boost the immune system.