Summer in Miami means only one thing: swimsuit season. The Mercedes Benz Fashion Week Swim in South Beach kicks Thursday, July 17 and presents runway shows and exhibitions through July 21. As part of Swim Week, Styles Saves is hosting its Fourth Annual Fashion Show Fundraiser to benefit children in need of back-to-school clothing on Friday, July 18 at Soho Beach House.
The Style Saves event will include three fashion shows. The first features stylist Trina Turk, the second showcases ishine 365 and the third is a capsule show featuring Style Mafia, Santika, Ola Feroz Kai Lani, Ernst Benz, Illesteva, Christina Roth and Del Toro. In addition to the latest swimwear fashions, guests to the event will enjoy a photo booth sponsored by Barry’s Bootcamp and beverages sponsored by Grey Goose, Peroni and Aquacai
Style Saves is a non-profit organization that “aims to build confidence through clothes and give a fresh start through fashion,” said Stephanie Caro, Director of Social Media and Marketing at Style Saves. “We’ve found a great way to integrate philanthropy into fashion, by holding out annual swim show fundraiser at Soho Beach House during Miami Swim Week.”
All proceeds from the fashion show fundraising event will benefit Style Saves’ back-to-school wardrobe styling event in August. More than 500 children from local organizations such as Big Brothers, Big Sisters; Hope for Miami and Communities in Miami, will fill the Adrienne Arsht Center as they shop for back-to-school outfits – with the help of wardrobe stylists. All of the clothing is brand new and either purchased by Style Saves or donated by designers such as Perry Ellis, Lorie Lester and Benjamin Jay.
Children at this two-day event can enjoy the help of a personal wardrobe stylist, a free haircut from one of several local salons, a visit to one of the manicure stations and a make-up lesson from Aileen Quintana. There will be a DJ, cotton candy, snacks, games and a miniature runway show for students to display their new outfits.
For the first time, Style Saves will be hosting a similar back-to-school event in Connecticut, where they hope to reach at least 75 students. Between the two back-to-school events and Style Saves’ two prom drives in Providence RI and in Miami, the organization will have assisted more than 1,000 children.
“These events aren’t just about the clothes,” said Caro. “Our goal is to grow every year. We put a lot of hard work into our swim show every year, but I can promise this year will be the best yet!”