Healthy competition in any industry aids in keeping consumer costs competitive. Hawaiian Airlines has lost its only in-market competitor.
According to a March 17, report by Dallas News, "Mesa Air Group announced Monday night, that it will end operations of its Hawaiian low-fare carrier Go!, effective April 1, 2014."
Mesa's CEO Jonathan Ornstein stated that the company plans to focus on its mainland operations.
All consumers holding tickets on Go!, dated between April 1, - June 30, 2014, will be re-routed to Hawaiian Airlines flights at a discounted rate, if there is space available?
Otherwise the consumers will need to purchase new tickets elsewhere, with only a two-week notice. Go! will offer a refund upon customer request.
Go! entered the Hawaii, market in 2006, with $1.00 fares, offering limited flight service within the state. In 2007, Go! quickly lost its credibility and faced Hawaiian Airlines in court, for unethical practices.
Go! used confidential information provided by Hawaiian Airlines, under the guise of a possible investment deal with Mesa Air.
Mesa then used that information against Hawaiian to compete against it, by adding mainland flight service to and from Hawaii.
Hawaiian Airlines was awarded $9 million in the lawsuit. Hawaiian later accepted $52.5 million in the settlement.
According to court documents, "Mesa effectively attempted to conceal its misbehavior by document destruction and false statements, made under oath,” the judge wrote in his decision.